Case Studies

In this digital age, it's easy to forget that "business" really means people. These stories highlight the personal context that drives creative problem solving.

Post-Pandemic Question: Will They Return?

Tiya Adé is the producer of a jazz program in Washington, DC. She was concerned whether their audience would return after the Pandemic. Tiya reached out to Beisel Communications for help. Beth assessed the situation and took action with a multi-pronged approach.

To create excitement for the program, she upgraded the look and feel of marketing materials and venue decorations, giving them a sleek and sophisticated look.

She also filled their social media channels with video clips and dynamic photos when the concerts began, including lots of images of audience members. She wanted to show that people were attending concerts and having fun!

Beth recognized the reality of post-Pandemic life and focused on reaching those that were within walking distance of the venue. Through hyper-local news and community outlets, she was able to target those living nearby.

The result? A triumphant return of live jazz! Attendance climbed steadily, from 35 at the first show to over 100 by summer 2022.

Condo Fee Crisis? No Sweat!

Wayne P. doesn't like to be yelled at. As president of his condo association, he was bracing for a whopping 10% jump in condo fees due to a big projected increase to the cost of electricity the next year.

That meant angry unit owners. With the association's annual meeting fast approaching, Wayne asked Beisel Communications for help. Within days, Beth crafted a plan.

She created a newsletter called "Energy Tips." It was a friendly, two-pager with eye-catching graphics, a folksy tone, and easy-to-read tips for energy efficiency. Distributed onsite and by email, this newsletter fostered a sense of shared responsibility for energy use in the building.

When the 10% increase was announced, there wasn't a single complaint. Unit owners even thanked Wayne for his efforts during the annual meeting.

FH Neighbors Network:
A New Lease on Life

Leaders at The Friendship Heights Neighbors Network were watching their growth stagnate. It's a fairly new member service organization for older adults in Maryland. A specific level of membership was needed to reach financial sustainability. Without a change in strategy, they wouldn't reach their goal.

They contracted with Beth to work on new member outreach. She identified a lack of emotional appeal in their marketing materials, which focused on member benefits but had little warmth or vibrancy.

Beth created colorful brochures, newsletters, and emails that embraced the joys of connecting with others. She also built social media pages to amplify that message, established new digital outreach channels, and fixed an overly complex membership sign-up page on their website.

New members started coming in at a steady pace. They doubled their new member acquisition for 2023!